A marketing perspective on a great image’s weight when selling a product.
ADVERTISING. There is no place where you can hide from it. And the hard part goes to the people who live in the city areas. Every day, we see almost 5000 ads, if not many more. Nowadays, an advertiser must be very careful regarding what he says through its campaign and where he chooses to say it. When it comes to persuading consumers to purchase something, it’s mandatory to think about the details, those ones which you might have ignored in the past.
Want to sell Jewellery Online? Follow this simple guide
Do you make your own unique jewellery and want to sell it online? Becoming an online retailer today is as easy as signing in to eBay or Shopify. However, to become a successful businessperson online, you need a little more time, effort, and know-how. Starting your own jewellery business online can be a very fulfilling and lucrative venture if you follow the right steps. Here are ten to get you started
What is it about Jewellery and accessories that make us want to buy more?
We are constantly worried about appearances. Men are preoccupied about comfort and efficiency and women tend to spend more time searching for beauty. Beauty and style, may we say. It’s not a secret that technology and nowadays inventions, from all the industries, shape our living-mode and bring new tendencies along the way. Regularly. We must adapt and change according to fashion and our century’s rules.
“Before you leave the house, look in the mirror and remove one accessory.”
Advertising is a large part of attracting attention for a jewellery store. Jewellery is a very perception-oriented possession, and so an image in advertising can be much more effective than an image advertising other products or services. The problem lies in the fact that while jewellery is frequently seen as a product for women, there is an extremely large market available of men seeking to purchase. As an advertising agency will state, the difference in advertising techniques between men and women is vast. Each advertisement is carefully studied to see if it conveys the right message and motivations for the intended audience.
you have much experience with advertising, you know that just the
right campaign can skyrocket sales, while an ad that lacks in one way
or another has almost no effect on a company’s bottom line.
Millions of dollars a year are poured into advertising, and even the
smallest ad on a web page can create dramatic effects in online
traffic. As research, both new and old has revealed, adding a picture
or image to an advertisement makes it that much more memorable. An
image tends to stick with a person far longer than a word or phrase....
If you are in the jewellery business, you know that image is everything. Jewellery, in its very essence, deals strictly with aesthetics, so each and every piece needs to be flawless. You want your customers to be 100 percent satisfied, and the only way to accomplish that is by capturing their imagination and their awe as you present the finest rare metals and gemstones that the world has to offer......
Following the successful creation of our Full Diamond Vector Pack we went straight to work on building a studio that would create stunning, accurate diamond images. Again much like the vector files, in the past when searching for images of Diamonds there is an abundance of 1 or 2 shapes that allow you to integrate into your work but a full set of the 10 most popular shapes is very difficult to come by.
Creating a perfect set of, accurate diamond vector images was one of our first exercises we wanted to get right and actually spawned the first idea to get this site on-line in the first place. Having worked in the Jewellery Industry for so long, designing Jewellery websites, creating 3D CAD jewellery models for manufacture and stunning high resolution 3D Jewellery animations it has been hugely important to have a technically correct set of Diamond images and 3D Cad data.....
Introducing a full set of wedding ring profile images for your website or marketing project
Here at LionSorbet we are saying NO! to bad images. We want to help you! We're always amazed at how many Jewellery retailer websites offer a large range of wedding rings in different sizes, widths and most importantly shapes, but struggle to present them all in a consistent and effective way. Wedding rings come in may different profiles from D Shape, Comfort fit, Flat Profile to bevelled edges. They all look and feel slightly different on the finger and when worn.
It's's funny really, when you open a new shop, restaurant or even Art Gallery there is always the launch party to look forward to. Tell all your friends, invite the press, get some clients on board and hold a proper red carpet event. A night to remember and can even help spread the word among your target audience. Opening a new store on-line though is very different, all the pressure, hard work , deadlines and stress all comes to a head when you look at each other in the office and say "are we ready?".. "I think we are... lets do this.." the site launches, everyone nods in agreement that it looks good, a few pats on the back and then....